Social media marketing (smm)

For an online jewellery store, social media marketing (SMM) is your biggest traffic & branding engine. Jewellery is visual, aspirational, and emotional, which makes platforms like Instagram, Pinterest, and YouTube ideal.

Best Platforms

Instagram → Main showcase (Reels, Stories, Shop tab).

Pinterest → Huge for bridal & styling inspiration (drives website clicks).

YouTube Shorts → Styling tutorials, unboxings, behind-the-scenes.

Facebook → Retargeting ads, older audience.

TikTok for global markets).

Content Themes (What to Post)

Product Showcase → HD photos, reels with close-ups.

Lifestyle Styling → Jewellery worn with daily outfits, office looks, weddings.

Behind the Craft → How your jewellery is designed/made (factory shots).

Educational → “How to choose the right ring”, “Jewellery care tips”.

Seasonal/Festive → Diwali, Rakhi, Christmas, Wedding season collections.

Posting Plan

Instagram: 4–5 Reels/week (trending sounds + styling).

3–4 Stories/day (polls, behind-the-scenes, offers).

2–3 Carousel posts/week (collection highlights).

Pinterest: 10–15 Pins/week (lookbooks, moodboards).

YouTube Shorts: 2–3/week (styling tips, hauls).

Engagement Growth Hacks

Collaborate with micro-influencers → they create content + bring followers. sounds + styling).

Run giveaways: “Win a pendant – follow, tag, and share your favourite look.

Encourage UGC: “Tag us in your festive looks for a feature.

Paid Social Ads

Instagram/Facebook Ads : Carousel ads → show multiple jewellery pieces.

Video ads → short reels (unboxing, styling).

Retargeting ads → show ads again to visitors who didn’t buy.

Pinterest Ads → Bridal/wedding jewellery collections.

Branding Consistency

Stick to 2–3 brand colors (black/gold, pastel/silver, or white/rose gold).

Use consistent fonts & templates.

Grid should look like a luxury magazine, not a random feed.

Community Building

Reply to DMs quickly → jewellery buyers often enquire before purchase.

Use WhatsApp integration for fast customer communication.

Build a private VIP Jewellery Club on Instagram/WhatsApp for loyal buyers.

Testimonils

What Our Client Say About Us

GoldBOX hires great people from a widely variety of backgrounds, which simply makes our compan stronger, and we could not be prouder of that. elevating your optimizing Business Growth.

James anderson

CEO and Founder

SassTech hires great people from a widely variety of backgrounds, which simply makes our compan stronger, and we could not be prouder of that. elevating your optimizing Business Growth.

James anderson

CEO and Founder

Work Showcase

Have A project? Speak With Our Expert.

Leave your contacts and get a free consultation from

Get Started Today