Influencer market strategy
you want to do influencer marketing specifically for lightweight jewellery. That’s smart because this category works best with aspirational + everyday lifestyle influencers instead of only bridal/luxury ones.
Choose the Right
Influencers
- Nano Influencers (1K – 10K)→ Audience: Small but very loyal.
- Pros: High trust, low cost (sometimes just gifting).
- Micro Influencers (10K – 100K)
- Audience: Niche, engaged, affordable
- Pros: Best balance of reach + trust + conversions.
- Audience: Wide reach, trendy creators.
- Pros: Great for brand awareness & launches.
- Pros: Huge exposure, luxury positioning.
- Lifestyle, Fashion & College Influencers → Since lightweight jewellery = everyday wear.
- Working Women & Mom Influencers → Appeal to office wear & subtle styling.
- Perfect for styling reels, high engagement, affordable.
- Best for: Jewellery startups & mid-size brands.
- Cons: Expensive, engagement rate may drop.
- Mega Influencers / Celebrities (1M+)
- Cons: Very costly, not always ROI positive unless for big campaign
Campaign Ideas
Everyday Luxury” Reels
Influencers show how they style your jewellery for office, casual, brunch, date night.
Everyday Luxury” Reels
Influencers show how they style your jewellery for office, casual, brunch, date night.
Under X Price” Showcase
Lightweight jewellery = affordable luxury → promote “Best Picks Under ₹10000”.
Unboxing + Packaging ASMR
Highlight sleek packaging & brand feel.
Collaboration Types
What Our Client Say About Us
GoldBOX hires great people from a widely variety of backgrounds, which simply makes our compan stronger, and we could not be prouder of that. elevating your optimizing Business Growth.
James anderson
CEO and Founder
SassTech hires great people from a widely variety of backgrounds, which simply makes our compan stronger, and we could not be prouder of that. elevating your optimizing Business Growth.
