Design and product development
Jewellery product development is the complete process of creating a jewellery piece from concept to final product. It combines creativity, craftsmanship, and strategic planning. Here's a breakdown of the typical stages involved:
Market Research & Trend Analysis
- Understand your target audience: Preferences, age group, price sensitivity.
- Study current trends: Materials, colors, styles (minimalist, bold, vintage, etc.).
- Competitive analysis: What similar brands are doing well (and not well).
Design & CAD Modeling
- CAD software: Rhino, MatrixGold, ZBrush, etc.
- Renderings: Photorealistic images for approval or marketing.
- Adjustments: Based on technical feasibility and aesthetics.
Material Selection
- Metals: Gold (10K/14K/18K/22k), etc.
- Stones: Diamonds, gemstones (natural or synthetic), pearls.
- Alternatives: Enamel, resin, wood, recycled materials.
Prototyping
- Wax carving or 3D printing: First physical model.
- Casting: Using lost-wax casting method or direct metal printing.
- Evaluation: Check size, comfort, appearance, and technical aspects.
Concept Development
- Mood boards: Collect visual inspirations (nature, architecture, culture, art).
- Theme selection: For a collection – e.g., "Ocean Dreams", "Celestial", "Heritage".
- Sketches: Hand-drawn or digital sketches of potential designs.
Production
- Handcrafted or mass production: Depending on scale.
- Stone setting, polishing, plating: Finishing processes.
- Quality control: Check for durability, finish, and alignment.
Branding & Packaging
- Logo & hallmarking: Legal and branding marks.
- Jewellery tags, boxes, certificates: Packaging and authenticity.
Marketing & Launch
- Product photography: Lifestyle & catalog shots.
- Channels: Website, social media, influencers, retail.
- Launch plan: Soft launch, pre-orders, seasonal promotions.
Post-launch Feedback
- Customer reviews: Learn what works.
- Returns or issues: Track for quality control.
- Iteration: Improve future collections based on feedback.
What Our Client Say About Us
GoldBOX hires great people from a widely variety of backgrounds, which simply makes our compan stronger, and we could not be prouder of that. elevating your optimizing Business Growth.
James anderson
CEO and Founder
SassTech hires great people from a widely variety of backgrounds, which simply makes our compan stronger, and we could not be prouder of that. elevating your optimizing Business Growth.
James anderson
CEO and Founder
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